Successful Affiliate Marketing for Merchants

This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book.

There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.
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Leadership in the Era of Economic Uncertainty: The New Rules for Getting the Right Things Done in Difficult Times

Great business thinkers like Ram Charan see opportunity in chaos. His innovative, commonsense way of approaching problems has made him one of the world's most sought-after consultants. Here, he provides help to leaders at every level, from the CEO and country managers to department heads in finance, marketing, sales, and manufacturing

Leadership in the Era of Economic Uncertainty
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Business Ethics: Facing Up To the Issues

This book builds on a survey done by London Business School with Arthur Andersen and work done by other organizations from both sides of the Atlantic such as the Centre for Tomorrow's Company and the Institute for Global Ethics. It reviews the issues and draws heavily on the experiences of a wide range of companies and business managers to provide a practical framework for businesses to ensure that their ethics meet standards that enhance their reputation and performance. It is in four parts:

1. Setting the Scene
2. Individuals and Organisations
3. The Outside World
4. Rules and Regulations

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